financial relations.
Communication for your growing business
Strengthen communication in an agile way
financial relations gmbh is your specialist for corporate communications – in traditional online and print media as well as on social media. We offer public relations for companies in the fields of finance, precious metals, medical technology, pharmaceuticals, law firms and B2B consulting for industrial clients. The agency’s roots lie in financial communications. But in the other segments, too, the B2B PR business is all about strengthening financial relationships, creating new connections and promoting stable partnerships.
„It takes 20 years to build a reputation and five minutes to ruin it.
If you think about that, you’ll do things differently.“
(Warren Buffet)
Use the opportunities of targeted communication with us to strengthen your brand and create real added value for your products and services. We take the pressure off you when you need us and work independently as an outsourced media unit consistently on your topics. Our team of experienced consultants supports you with clear solutions – in an increasingly networked world.
Interested?
Arrange a meeting now!
financial relations gmbh is your specialist for corporate communications – in traditional online and print media as well as on social media. We offer public relations for companies in the fields of finance, precious metals, medical technology, pharmaceuticals, law firms and B2B consulting for industrial clients. The agency’s roots lie in financial communications. But in the other segments, too, the B2B PR business is all about strengthening financial relationships, creating new connections and promoting stable partnerships.
Mehr
Die Wurzeln der Agentur liegen in der Finanzkommunikation. Aber auch in den weiteren Segmenten geht es im B2B-PR-Geschäft entscheidend darum, finanzielle Beziehungen zu stärken, neue Verbindungen zu schaffen und stabile Partnerschaften zu fördern.
„It takes 20 years to build a reputation and five minutes to ruin it.
If you think about that, you’ll do things differently.“
(Warren Buffet)
Nutzen Sie mit uns die Chancen gezielter Kommunikation, um Ihre Marke zu stärken und echten Mehrwert für Ihre Produkte und Dienstleistungen zu schaffen. Wir entlasten Sie dann, wenn Sie uns brauchen und arbeiten selbständig als outgesourcte Media-Unit konsistent an Ihren Themen. Unser Team erfahrener Berater unterstützt Sie mit klaren Lösungen – in einer immer vernetzteren Welt.
Interesse?
Jetzt gerne ein Gespräch vereinbaren
Why strengthen communication?
You are responsible for the excellence of your company and your products. We make sure that your stakeholders are aware of this. Our promise: We strengthen your trust and your reputation.
Our offer:
Positioning your company, customer communication, employee recruitment – these and other corporate issues have become more important in a rapidly changing business environment. We offer agile strengthening of your communication in the areas of public relations, investor relations, strategic consulting, B2B communications, advertising & marketing.
References:
In almost 25 years, we have successfully supported numerous companies in the following segments:
- Law firms
- Automotive
- Chemistry/Plastics
- Precious metals
- Capital market
- Aerospace
- Trade fairs/ specialist conferences/ business forums
- Medical technology
- Pharmaceuticals
Our Team
Jörn Gleisner
Managing Director
Finances/Capital Market/Medical Technology
Sabine Dabergott
Director Public Relations
Finances/Precious Metals/Law
Henning Küll
Senior Consultant
Industry/Chemistry/Synthetics
Kerstin Neubecker
Senior Consultant
Medical Technology/Industry
Webdesign/Layout/Production
Hanko Uphoff
Content Manager
Medical Technology/Finances/Law
Dorothée Herrmann
Regional Marketing
Medical Technology
Our Partners
Graphic/IT/Webdesign/Layout
Become part of our team!
Become part of our team!
In a nutshell – Our range of services
Corporate Communication & Public Relations
Corporate communications comprises the consulting and implementation of PR and marketing measures that strengthen a company’s image and consolidate its position in the market.
Financial Communication
financial relations supports clients worldwide with public relations and financial communications. We have the experience, know-how and tools to develop and implement successful communication strategies.
Industrial Communication
We help you to assert yourself against your competitors in the highly competitive and globalized B2B communications market and to establish yourself firmly.
B2B-Communication
Our experts create high-quality content such as specialist articles, whitepapers and social media posts that will convince your target group. In crisis situations, we offer clear communication solutions and secure the trust of your partners.
Artificial intelligence and public relations in B2B: precision, efficiency and trust
Artificial intelligence (AI) is changing the world of public relations (PR) – profoundly. B2B companies whose success is based on long-term relationships and complex decision-making processes benefit particularly from the possibilities offered by AI. But what exactly is the impact of AI on PR work? And how can B2B companies use this technology to improve their communication?
AI: a game changer for B2B PR
Public relations for B2B companies requires a tailored approach, well-founded content and the ability to build trust in products that are often technological or require explanation. AI supports this process – in a targeted and efficient manner.
What AI can do for PR in B2B:
- Data analysis and insights: AI can analyze huge amounts of data and provide valuable insights into market trends, customer opinions and competitors. This information helps to precisely formulate messages and keep communication strategies in tune with the times.
- Personalized communication: B2B communication is often about reaching a small number of key target groups. AI helps to identify these people and better understand their needs. This allows customized content to be developed that offers exactly what the target group is looking for.
- Increasing efficiency through automation: Routine tasks such as monitoring, reporting or sending press releases can be supported by AI tools. This saves time and resources – and allows PR experts to focus on strategic tasks.
4. Crisis management in real time: AI is able to recognize moods in social networks and media at lightning speed. Negative trends can thus be detected and contained at an early stage before they become a PR problem. Real-time analyses help us to react faster and in a more targeted manner.
How we support you as a PR agency:
Strategic consulting
We help B2B companies to select the right AI solutions for their PR strategy and integrate them seamlessly. Because AI alone does not make for good communication – it needs a clear objective and the right application.
Creativity and storytelling
AI can deliver data, but it can’t tell stories. This is where humans come into play. We develop captivating narratives and comprehensible messages that are delivered even more precisely to the target group using AI.
Transparency and trust
Artificial intelligence is a sensitive topic for many companies and customers. One of our main tasks is to build trust – through clear, open and comprehensible communication about the use of AI.
Ongoing optimization
We monitor the success of PR campaigns, analyze the results with the help of AI and continuously adapt the strategy. This keeps communication agile and always up to date.
We help B2B companies to select the right AI solutions for their PR strategy and integrate them seamlessly. Because AI alone does not make for good communication – it needs a clear objective and the right application.
AI can deliver data, but it can’t tell stories. This is where humans come into play. We develop captivating narratives and comprehensible messages that are delivered even more precisely to the target group using AI.
Artificial intelligence is a sensitive topic for many companies and customers. One of our main tasks is to build trust – through clear, open and comprehensible communication about the use of AI.
We monitor the success of PR campaigns, analyze the results with the help of AI and continuously adapt the strategy. This keeps communication agile and always up to date.
The role of the PR agency: people remain crucial
As much as AI is changing the PR sector, the human component remains indispensable. PR agencies for B2B companies face the challenge of combining the advantages of AI with proven communication strategies.
Conclusion
Artificial intelligence offers enormous opportunities in the field of B2B PR: it increases efficiency, improves targeting and enables data-based decisions. But despite all the technological progress, people remain the most important factor. As a PR agency, we combine the power of AI with human sensitivity, creativity and strategic thinking – for communication that hits the mark and builds trust.
Make your PR fit for the future – with us at your side and the support of artificial intelligence.
Marketing in the age of AI: opportunities for B2B companies
Artificial intelligence (AI) is revolutionizing online marketing – also in the B2B sector. Companies that offer complex products and services are benefiting from the precision and efficiency that AI offers. But how exactly is AI changing B2B marketing and what opportunities does it offer?
Our role as an agency: people remain crucial
Despite all the technological possibilities, the human component remains indispensable. We support B2B companies in using AI in a targeted manner – from strategic planning to implementation. Our expertise lies in combining the strengths of AI with creative content and sound communication strategies.
AI in B2B online marketing: more precision, less wastage
Personalization: B2B is all about targeting the right decision-makers. AI analyses the behavior of interested parties and creates precise profiles that can be used to deliver personalized content and offers directly to the target group.
Automation: Routine tasks such as email marketing or social media campaigns can be made more efficient with AI. Campaigns are automatically optimized to achieve the best results – with minimal manual effort.
Data analysis: AI evaluates large amounts of data in real time and provides actionable insights. This enables companies to continuously adapt their marketing strategy, identify trends at an early stage and react to market changes.
Specialist public relations and trade fairs continue to be of great importance for industrial marketing. At almost 40%, trade fairs and exhibitions are the largest budget items in marketing departments. We advise our clients on strategic marketing and produce flyers, brochures and print advertisements for their company. Of course, we also write specialist articles and press releases and arrange interviews in the PR sector.
Conclusion
AI makes online marketing in B2B more efficient and targeted. But the key to success lies in striking the right balance between technology and human expertise. Let’s take your marketing strategy to the next level together – with AI and a clear focus on your target group.
Our references
In the automotive sector, financial relations has supported international companies in the fields of plastics, battery production, antibacterial surfaces, etc. During project implementation, the main focus was on positioning the company in new markets and a future-oriented public relations strategy. The implementation of new companies in saturated markets and the bringing together of decision-makers are an important feature of the success of financial relations in its consultancy work for international automotive clients.
The chemicals and plastics sector is a very specialized field because it requires a high level of know-how and experience in business-to-business marketing. The consultants at financial relations have gained a great deal of experience in the industry and support the internal marketing strategies of large corporations in an international environment with their expertise: intensive contacts with trade media and trade press, presentations, events, trade fairs, etc.
financial relations supports leading international precious metal dealers and globally active mints and refineries in their communications. Thanks to our many years of experience in the industry, financial relations understands the market and its needs and maintains close contact with the relevant sections of the daily and business press as well as the trade media. Our clients include Degussa Goldhandel and the Rand Refinery in South Africa, manufacturer of the Krugerrand coin, as well as the SOLIT Group with the online precious metal dealer GoldSilberShop.de in Wiesbaden. Examples of current measures: Press releases, event management, social media, website management, newsletters.
With its Market Intelligence and Financial Writing divisions, financial relations offers companies the experience, know-how, individual strategy and tools they need to operate successfully on the capital market and convince investors and analysts when going public or being public. Our investor relations experts have worked for banks, investment houses, listed companies and Deutsche Börse. The financial relations consultants have successfully conceptualized, supported and implemented over 100 capital market projects.
Find out more at financial-network.eu
High-performance materials make efficient and economical aviation possible: they reduce weight and operating costs and also make an important contribution to lower emissions above the clouds. The consultants at financial relations have experience in positioning material manufacturers and suppliers as well as good contacts with the media and decision-makers. This is underlined by prestigious industry awards such as the JEC Innovation Award. Through targeted media work and marketing strategies, we enable strong branding and visibility among all key stakeholders.
International trade fairs in the fields of mechanical engineering and aerospace technology are long-standing partners of financial relations. We handle all trade fair communications for these companies – before, during and after the event. Thanks to our strategic support, these trade fairs have established themselves as leading industry platforms.
We also provide communications support for business forums for industrial clients, thus ensuring their success in the public eye. In addition to intensive communication with all relevant trade media, we offer our clients access to the national daily and business press as well as TV and radio stations.
Medical technology, as an engineering discipline, is one of the most important and promising industries in Germany. The consultants at financial relations have extensive expertise in this field, both nationally and internationally. Our service portfolio ranges from the development and implementation of public relations strategies, trade fair appearances and social media campaigns to advertising layouts.
The financial relations service also includes outsourced press offices and the creation of specialist websites.
financial relations has worked for a large number of companies in the pharmaceutical and biotech sectors. The companies‘ products range from cancer drugs and cell therapies to photodynamic therapy drugs. The very complex public relations work in this area must be constantly aligned with the relevant regulations in the international environment. A public relations strategy in the pharmaceutical and biotech industry therefore requires a high level of competence and experience. The consultants at financial relations offer precisely this expertise to ensure that your communication is both technically sound and compliant.
PR for law firms: Strategically positioning your law firm
We offer specialized PR services for law firms to effectively communicate their expertise and reputation. With years of experience in strategic public relations, we support law firms with placement in leading media, marketing communication via their own channels such as websites and social media, as well as with the implementation of event marketing, advertising and, for example, submissions.
We support you in the organization of client seminars, career fairs and internal communication, e.g. via employee magazines, intranet and press reviews. Rely on our PR expertise to optimally position your law firm and gain clients in the long term.
In the automotive sector, financial relations has supported international companies in the fields of plastics, battery production, antibacterial surfaces, etc. During project implementation, the main focus was on positioning the company in new markets and a future-oriented public relations strategy. The implementation of new companies in saturated markets and the bringing together of decision-makers are an important feature of the success of financial relations in its consultancy work for international automotive clients.
The chemicals and plastics sector is a very specialized field because it requires a high level of know-how and experience in business-to-business marketing. The consultants at financial relations have gained a great deal of experience in the industry and support the internal marketing strategies of large corporations in an international environment with their expertise: intensive contacts with trade media and trade press, presentations, events, trade fairs, etc.
financial relations supports leading international precious metal dealers and globally active mints and refineries in their communications. Thanks to our many years of experience in the industry, financial relations understands the market and its needs and maintains close contact with the relevant sections of the daily and business press as well as the trade media. Our clients include Degussa Goldhandel and the Rand Refinery in South Africa, manufacturer of the Krugerrand coin, as well as the SOLIT Group with the online precious metal dealer GoldSilberShop.de in Wiesbaden. Examples of current measures: Press releases, event management, social media, website management, newsletters.
With its Market Intelligence and Financial Writing divisions, financial relations offers companies the experience, know-how, individual strategy and tools they need to operate successfully on the capital market and convince investors and analysts when going public or being public. Our investor relations experts have worked for banks, investment houses, listed companies and Deutsche Börse. The financial relations consultants have successfully conceptualized, supported and implemented over 100 capital market projects.
Find out more at financial-network.eu
High-performance materials make efficient and economical aviation possible: they reduce weight and operating costs and also make an important contribution to lower emissions above the clouds. The consultants at financial relations have experience in positioning material manufacturers and suppliers as well as good contacts with the media and decision-makers. This is underlined by prestigious industry awards such as the JEC Innovation Award. Through targeted media work and marketing strategies, we enable strong branding and visibility among all key stakeholders.
International trade fairs in the fields of mechanical engineering and aerospace technology are long-standing partners of financial relations. We handle all trade fair communications for these companies – before, during and after the event. Thanks to our strategic support, these trade fairs have established themselves as leading industry platforms.
We also provide communications support for business forums for industrial clients, thus ensuring their success in the public eye. In addition to intensive communication with all relevant trade media, we offer our clients access to the national daily and business press as well as TV and radio stations.
Medical technology, as an engineering discipline, is one of the most important and promising industries in Germany. The consultants at financial relations have extensive expertise in this field, both nationally and internationally. Our service portfolio ranges from the development and implementation of public relations strategies, trade fair appearances and social media campaigns to advertising layouts.
The financial relations service also includes outsourced press offices and the creation of specialist websites.
financial relations has worked for a large number of companies in the pharmaceutical and biotech sectors. The companies’ products range from cancer drugs and cell therapies to photodynamic therapy drugs. The very complex public relations work in this area must be constantly aligned with the relevant regulations in the international environment. A public relations strategy in the pharmaceutical and biotech industry therefore requires a high level of competence and experience. The consultants at financial relations offer precisely this expertise to ensure that your communication is both technically sound and compliant.
PR for law firms: Strategically positioning your law firm
We offer specialized PR services for law firms to effectively communicate their expertise and reputation. With years of experience in strategic public relations, we support law firms with placement in leading media, marketing communication via their own channels such as websites and social media, as well as with the implementation of event marketing, advertising and, for example, submissions.
We support you in the organization of client seminars, career fairs and internal communication, e.g. via employee magazines, intranet and press reviews. Rely on our PR expertise to optimally position your law firm and gain clients in the long term.
Contact
fr financial relations gmbh
Louisenstraße 97
D-61348 Bad Homburg v. d. Höhe
Phone: +49 (0) 6172 / 271590
Fax: +49 (0) 6172 / 271569
E-mail: info@financial-relations.de
Directions
By car:
Coming from Basel or Mannheim/Heidelberg – Kassel (A5): at the Bad Homburg junction take the A661 towards Bad Homburg, exit Bad Homburg Stadtmitte
A3 from Würzburg, at Offenbacher Kreuz take the A661 towards Bad Homburg: Exit Bad Homburg Stadtmitte
A3 from Cologne, at Frankfurter Kreuz take the A5 towards Kassel, at Bad Homburger Kreuz take the A661 towards Bad Homburg, exit Bad Homburg Stadtmitte.
Our office is located on the corner of Louisenstraße and Kisseleffstraße
By train:
From Frankfurt main station, take the S-Bahn (S5) or the U-Bahn (U2 Bad Homburg – Gonzenheim).
A 5-minute walk from Bad Homburg station in the direction of the Kurpark. Our office is located on the corner of Louisenstraße/Kisseleffstraße